Rich Dean

SVP, Growth Operations
Rich Dean Headshot

As RetireeFirst’s Senior Vice President of Growth Operations, Rich leads a team of sales operations professionals who partner with our internal teams to provide sales enablement support for each of our vertical business segments nationwide. The team’s primary objective is to achieve ReitreeFirst’s growth goals, including exploring new business segments prime for engagement. Rich leads sales team infrastructure and processes, and he manages a division where data and analytics drive sales actions and decisions to optimize results.

Rich brings over 25 years of sales leadership and sales operations expertise. Before joining RetireeFirst, he worked in the Fin Tech, Healthcare, and Insurance spaces in executive sales roles. Rich has directed sales strategies and processes, territory alignment, compensation, and incentives strategies, and he has managed department P&Ls. He holds a Bachelor of Science in Marketing from the University of Colorado – Boulder, an MBA from Arizona State University, and a Global MBA from Thunderbird School of Global Management.