Larry Behrman

SVP, Labor Market Growth
Larry Behrman headshot

Larry is the SVP, Labor Market Growth at RetireeFirst. Overseeing the organizations’ sales operation, Larry leads a national team in marketing a diverse suite of retiree focused pharmacy and medical benefit solutions. Larry brings extensive pharmacy and health experience to the organization via his more than 25 years of sales and management responsibilities.

Prior to joining RetireeFirst, Larry worked at OptumRx marketing their full spectrum of pharmacy benefit management services across all customer verticals – including seven years focused on Taft-Hartley clients. Before this position, managing a 75 employee sales and client management team, he worked at Aetna Health as a Regional Sales VP responsible for growth and client retention in the North Texas Market.

Mr. Behrman graduated with honors from Northeastern University with a degree in Marketing.